Attio

✨Key Features

• ▸AI-Powered Features: Built-in AI for prospecting, lead qualification, ICP fit scoring, estimated ARR calculation, stakeholder identification, connection strength analysis, and automated actions (e.g., routing, nurturing, upsell triggers).
• ▸Flexible & Customizable Data Model: Unlike fixed CRMs, Attio lets you create custom objects, attributes, and relationships (e.g., companies, people, deals, partnerships, invoices) that adapt to your business—no forced fields or bloat.
• ▸Real-Time Data Sync & Enrichment: Automatically pulls and updates contacts/companies from email/calendar integrations, adds external data (demographics, hierarchies), and maintains a clean, live database with sub-50ms latency even for millions of records.
• ▸Workflows & Automations: Build powerful automations for lead qualification, sequences, customer health monitoring, deal updates, and more—triggered by events with no-code/low-code setup.
• ▸Reporting & Insights: Customizable real-time dashboards, funnel analysis, time-in-stage metrics, visualizations, and historical tracking for data-driven decisions.
• ▸Collaboration & UX: Notion-like clean, intuitive interface with quick actions (⌘K), tasks, notifications, lists/filters, simultaneous editing, and favorites for fast navigation.
• ▸Integrations: Seamless with sales tools, billing (e.g., Stripe), support systems, data warehouses, product data, Zapier, and more—plus developer platform for custom builds.
• ▸Target Users & Benefits: Ideal for SaaS startups, SMBs, investors, and GTM teams wanting speed, flexibility, AI intelligence, and scalability without legacy CRM complexity; praised for thoughtful UX, fast onboarding, and high ROI in reviews (2025–2026).